FOR IMMEDIATE RELEASE

Office of the Owner & President of Football Operations

Hamilton, LBFL

Date: October 24, 2023

HAMILTON ANNOUNCES NAME CHANGE

BUTLER COUNTY, OH – On October 24th, we announced a thorough review of the team’s name in light of events in the country and feedback from our community. As the process has continued internally, we want to keep our players, alumni, fans, community and sponsors apprised of key developments.

For updated brand clarity and consistency purposes, we will call ourselves the “Hamilton Football Team” pending adoption of our new name. The Hamilton Heroin Heroes name and logo will officially be retired by the start of the 2024 season. We encourage fans, media and all other parties to use “Hamilton Football Team” immediately.

In addition, we are rolling out an aesthetic that reflects the direction of the franchise as we progress toward a new name and design scheme.

The decision to use “Hamilton Football Team” for this season allows the franchise the ability to undertake an in-depth branding process to properly include player, alumni, fan, community, and sponsor input. To date, we have been pleased to see so many people putting forward their vision of what the new name and design should be on their social media channels and we look forward to including their feedback as this process progresses.

Starting tomorrow and over the next 50 days, we will begin the process of retiring all Heroin branding from team properties whether it be Hamilton Stadium, Heroin Park, other physical and digital spaces. We hope to complete this process in full by the team’s next game against the SWEEN’S WEEN on October 29th.

Fans will be able to purchase “Hamilton Football Team” merchandise from Fanatics and LFL Shop in the coming days.

Thank you,

Tiernan

Owner and President of Football Operations

Hamilton Football Team, LBFL